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Common distribution model of retail hypermarkets

by:CNS     2021-07-03
The common distribution model of retail hypermarkets 2021-06-20 12:05:24 The common distribution development model of retail hypermarkets can consider transforming the original self-owned warehouses of large commercial enterprises into distribution centers, or large commercial groups can choose a suitable one. The wholesalers jointly build a distribution center, and the common distribution center can be managed by a third-party logistics company. The supplies of other wholesalers or manufacturers to large commercial groups are first concentrated in the distribution center. After the distribution center completes various logistics operations, Reuse professional logistics companies to centralize distribution to the stores of large-scale commerce groups. With the development of commodity management in retail hypermarkets such as Xinbai, Central and other retail stores in the direction of multiple varieties and small quantities, the number of commodity distributions is increasing. This undoubtedly greatly increases the corresponding logistics costs and increases the wholesalers or manufacturers. At the same time, it has also had a negative impact on large commercial groups such as Xinbai and the Central Government, because wholesalers or manufacturers will increase wholesale prices accordingly in order to minimize the pressure on them due to high logistics costs, which in turn is to some extent Weakened the competitive advantage of large retail companies. The development of centralized logistics can avoid the above-mentioned situation and can effectively exert the scale benefits of logistics management. For example, Simbak manages the milk of multiple brands such as Weigang, Guangming, Yili, etc., and needs to purchase from multiple wholesalers. The same milk products are purchased differently due to different manufacturers. In this case, no matter the order quantity is large or small, trucks are required for delivery. If the goods are first concentrated in the designated distribution center and then distributed in a unified manner, in addition to the substantial reduction in logistics costs, it will also affect the store operation. Provides strong support, this kind of support in addition to the rapid and timely distribution, but also includes the impact of the change of distribution methods on retail operations. For example, at the present stage, the shipments of clothing such as Xinbai, Zhongyang, etc. are carried out in units of containers. After each retail store receives the goods, it needs to be further sorted and displayed. If the above model is implemented, these tasks are all handled by the distribution center, and the implementation of clothing shelf display and distribution can greatly reduce the intensity of the shop's work and increase the speed of goods turnover in the shop. In addition, we can also use modern information systems to strengthen information sharing with customers and suppliers, and to strengthen the management of single products through the linkage of product production and sales, and to adapt to market changes in a timely manner.
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